The future of distribution channels – direction, strategy, challenges

Even before COVID-19, retail banking was experiencing dramatic shifts in the way customers banked. Branch usage was declining steadily, and customers were increasingly using digital channels to manage their money.  

Customers expect smart digital banking that is available across channels and tailored to their immediate needs. They want banking services to work like the payment, music, and shopping apps they use every day. In the process of changing the distribution channels model, the banking industry also realizes that a new model has to be financially viable. How to create a competitive and effective omnichannel banking strategy?  

Building on its 50-year experience in creating opportunities for meaningful exchange of insights, Efma is bringing a new gathering format that will facilitate best practice sharing in a safe environment. These gatherings are reserved for senior members of our network. 

The Best Practice Forum on Distribution Channels will inspire change and growth by bringing you concrete case studies, experts' views based on the latest research, keynote speeches, open discussions to amplify learning for all, and the possibility to engage with peers and develop your network of contacts!

Speaker presentations

Speaking Institutions


Rana Zeeshan Saleem
Rana Zeeshan Saleem Emirates NBD
Executive Vice President, Head of Personal Banking UAE and Retail Banking KSA
Jon Blakeney
Jon Blakeney 'i-am'
Group Managing Director
Supaneewan Chutrakul
Supaneewan Chutrakul Kasikornbank
Executive Vice President
Andrey Zharskiy
Andrey Zharskiy Sberbank
Managing Director, Head of Digital Business Platform, Retail Business
Sebastiao Beltrao
Sebastiao Beltrao Santander
Executive Director
Philippine Risch
Philippine Risch McKinsey & Company
Borys Pastusiak
Borys Pastusiak McKinsey & Company
Local Partner / Associate Principal
Gabor Ljubicic
Gabor Ljubicic OTP Bank
Senior Business Executive, Strategic Consultant


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Daniel Stumpf
Daniel Stumpf Efma
Member Relations Executive
Miroslava Tokarova
Miroslava Tokarova Efma
Online Events Specialist