Studies & Reports



Reinventing retail banking
Study A.T. Kearney, April 2017
The question about digital’s impact on industries no longer needs to be debated. Without doubt, digital is one of the few top-line growth tools executives still have in their arsenals. The exponential…

Keywords : Operations/New processes

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Tailoring the data driven customer experience
Study Ernst & Young, April 2017
The European banking market continues to evolve rapidly – in fact, so rapidly that some banks are struggling to keep up. EY and Efma want to help address these challenges.In our view, the ability…

Keywords : Big data , Customer experience , API/Open banking , Digital marketing

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An open future: Navigating the hurdles of open banking
Digest Efma, March 2017
Open Banking promises to be the next game changer in our industry. All around the world, banks are beginning to explore its potential. Some have already been doing it voluntarily, keen to drive innovation…

Keywords : Bank Products & Services , Digital/Mobile channels , API/Open banking

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Frictionless payments & wallets
Study A.T. Kearney, March 2017
Non-cash payments have grown 6 percent annually across Europe over the past decade. We estimate that by 2022 there will be more cashless transactions in Europe than those using cash. Around the same time,…

Keywords : Digital payments/Wallet

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Video banking: Advancing on the road to maturity
Study Vidyo, March 2017
This joint report was co-authored by Efma, CUNA Strategic Services, a US organization providing credit unions with access to high quality products, services and technologies and Vidyo, a leading video…

Keywords : Digital/Mobile channels , Video services , Bank Products & Services

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Digitise and grow: Five ways to get the most from your SME banking business
Digest Efma, February 2017
For a long time, banks have taken an ambivalent stance toward SMEs, but this is beginning to change. It is reported that, on average, small businesses contribute around 12% of total revenues to European…

Keywords : SME/Corporate , Bank Products & Services , Omnichannel/Multichannel

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Efma Review 2017
Regional review Efma, February 2017
The retail financial services industry is an exciting place to be at the moment. While it is important to acknowledge the continued pressure facing the sector, there’s no question that the number…

Keywords : Fintech , SME/Corporate , Customer experience , Affluent/Private , Business strategy/Model , Innovation , Bank Products & Services , Insurance Products & Services , Operations/New processes , Digital/Mobile channels

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Retail banking in the Middle East
Regional review Accenture, January 2017
Banks in the Middle East are making significant progress on their journey to digital transformation. An extremely dynamic marketplace brings a complex array of challenges for financial services providers,…

Keywords : Digital/Mobile channels , Islamic customer , Bank Products & Services , Operations/New processes

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The case for digital mutation: How retail banks can become bionic at scale
Study BCG, January 2017
There’s little question that retail banks need to step up their digitization efforts. Customers demand it and margins depend on it. But retail banks need to become more than simply digital versions…

Keywords : Innovation , Operations/New processes

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Getting ahead with AI
Digest Efma, December 2016
Advances in processing power, data storage, data retrieval, sensors and algorithms have given way to a number of breakthroughs in artificial intelligence (AI).  Google’s UK-based AI company…

Keywords : Operations/New processes , AI/Robotics , Digital/Mobile channels

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Efma reports


With more than 30 reports published yearly, co-written with leading consulting and IT partners (Efma associate members), we offer a snapshot of market trends for you to get inspired through winning strategies developed on other continents.

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