SME Banking in Turkey: customer first
For Turkish banks, great customer service is not an option. Customer expectations are pushing banks in the country to deliver top-notch, digital experiences.
What is their SME banking strategy? What sales and service models are they offering? How are they helping their SME customers during the crisis? And finally, what is their vision for the years to come?
For this report, we interviewed high level executives at Akbank, Denizbank, Isbank, Kuveyt Turk, QNB Finans Bank, TEB, Turkiye Finans and Yapi Kredi.