From Millennials and Gen Xers to Boomers, more and more individuals are bypassing traditional methods and using digital channels for their day-to-day transactions, including insurance research and policy purchase. As they are accustomed to superior customer experience from BigTech firms and product manufacturers, they are also seeing them as an option for their insurance needs.
Additionally, the current social distancing measures brought on by COVID-19 will only accelerate this trend.
In this context, the World Insurance Report 2020 from Capgemini and Efma explores the impact of digitally social behavior on the policyholders of today and tomorrow and examines the changing trust equation between insurers and customers.
It also offers insights into how insurers should turn to an experience-led approach by offering the right products, at the right time and via the right channels by leveraging the appropriate partnerships and technologies.
For more information about the World Insurance Report 2020, visit www.worldinsurancereport.com, follow #WIR20, or contact us at email@example.com.
Keywords : Insurance Products & Services , Digital/Mobile channels