Conceptualizing an advanced and relevant SME app

Conceptualizing an advanced and relevant SME app

Mobile business banking apps are taking off – and banks need to develop a strong strategy in order to compete with successful Neo banks like N26. As a result of the June 2019 SME Banking Council, Efma and Backbase created this framework to guide you through the main steps in the conception of an SME app.

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SME/Corporate Digital/Mobile channels