How banks can use AI to transform the customer experience

Industry Insight

May 2020

How AI and machine learning can help banks to become more intelligent by offering them cross-sell opportunities and helping them to deliver a more personalized service to their customers? Efma senior adviser Rudradeb Mitra and our partner NGDATA share their views on this topic more relvant than ever in the covid-19 era.

Xavier Latte, director digital performance and data and Leen Teunen, head of marketing, retail and private banking, both from BNP Paribas Fortis, speak about key things to keep in mind when it comes to AI implementation and management.


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Keywords : Customer experience , Marketing & Sales , Big data , AI/Robotics