The vast majority of legacy banking organi¬zations have a concern regarding the loss of revenue to financial technology companies in areas such as payments, money transfers and personal loans. The amount of business at risk has been estimated to be as high as 25% in lost revenues. This is made more likely since 30% of consumers plan to increase their usage of nontraditional financial service providers in the future.
In response to this threat, more than 8 in 10 traditional financial organizations have stated a plan to increase collaboration with fintech companies in the next three to five years. Simi¬larly, almost half of financial services firms are planning to acquire fintech startups over the same period.
The rationale for collaboration is clear. Fintech startups realize that it takes more than a great solution to attract a scalable customer base. To reach beyond early adopters and the tech-savvy takes massive amounts of capital for promotion and product support.
Alternatively, legacy banking organizations struggle to keep up with consumer expecta¬tions. Organizational size and structure (silos) and even traditional leadership styles hamper the ability to deliver the new digital solutions consumers receive from other industries. Partnering with a fintech startup alleviates some of these issues, allowing the established organization an opportunity to keep pace with marketplace demands.
The question is whether these new partnerships can successfully preserve the culture of the fintech provider, while allowing legacy banks to be the hub of the consumer’s financial relationship? This report is not intended to provide a review of all of the fintech organizations in the marketplace. Instead, this report is a view of the quickly changing banking ecosystem.
We would like to thank Microsoft for their partnership and sponsoring the Banking + Fintech research report in collaboration with Efma. Their partnership has enabled us to create an in-depth review of the competitive landscape and to better understand the impact across all components of the financial services ecosystem.
Going forward, fintech firms and legacy banking organizations can both benefit. The combination of digital product design and innovation with vast distribution and estab¬lished infrastructure is compelling. Most importantly, the consumer stands to benefit most of all in the future.
Keywords : API/Open banking , Fintech , Innovation , Business strategy/Model