Affluent segment in Europe - 3rd annual edition 11 January 2011

The third annual Efma–Finalta Affluent Segment in Europe Report is now available. The report reveals that following a two to three year period of internal focus and cost management across Europe’s retail banks, attention is returning to growth – particularly within the affluent segment. With appropriate focus, a selection of affluent leaders are already proving that it is possible for large, retail banks to increase their affluent base by more than 10% per annum. This joint research with Efma complements Finalta's in-depth benchmarking and best practice work. It draws from the findings from some of Finalta's affluent benchmarking engagements with over 50 European banks to provide additional insight. The report is divided into three main sections: 1.Providing industry benchmarks for growth in 2010; 2.Examining the growth strategies employed by European banks; and 3.Summarising Finalta's views on best practices in implementation. Over 80 respondents from 32 countries participated in the 2010 survey. Respondents were typically Affluent Segment Heads or equivalent. The information provided in this year's report allows you to benchmark your priorities for 2011 against your European peers.
This report is reserved for Efma members.
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