Digital pricing in an omnichannel world 23 November 2015
ATKearney & Efma are glad to present ‘Digital pricing in an omnichannel world’, a report based on a three session think tank.
The digital revolution is transforming financial services and how they are priced. Simultaneously, traditional profit pools are under pressure from competition and regulation. What does this mean for digital pricing in banking? Channel consistency vs. differentiation? Big data vs. one-size-fits-all? iTunes pricing vs. Spotify pricing?
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