Crowdfunding: Beyond hype, why banks should be serious about it 01 January 2016

Crowdfunding has been existing for a while, especially through donations. On a small scale - raising money from « Family and Friends », or on a bigger scale: the Statue of Liberty’s pedestal was funded by crowdfunding in 1884, at the initiative of Joseph Pulitzer, the newspaper magnate. Crowdfunding, whether in the form of donations, loans or investments, relies on viral web technologies and the collective intelligence induced from the multiplicity of contributors, in order to select projects that are worth funding (usually between 1 000 USD and 1 000 000 USD). In less than a decade, crowdfunding has widely spread into the developed world: between 2 and 5 billion raised in 2013 and according to Forbes, a trillion dollars will be raised in 2020. Some local regulations are not yet adapted to crowdfunding. However a series of recent developments can literally boost the sector. What roles and strategies for financial institutions? EFMA and Deloitte answer this question by presenting this report based on the results of their Think Tank.

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