SME Banking in Turkey: Customer first 31 May 2021
Covid-19 has not only triggered faster digitization with new digitally-based sales & service model adoption, but also brought advanced analytics and AI to the forefront of SME banking strategies. What we will most likely see in the future is the top players leveraging all the technological developments and finetuning the basics of an individual approach to excel at scale.
Why deep-dive into SME Banking strategy in Turkey?
”Being already there and waiting for SME customers to come and adapt.” This is how we would define the state of SME Banking in Turkey. At Efma, we’ve been following the innovative approach and digital channel adoption by Turkish banks for many years now. What had been successfully implemented in the retail banking segment has now made its way into the advanced SME model. Most of the leading and challenger banking players have developed an impressive SME Banking value proposition for years now.They had just been waiting for SMEs to come. The Covid-19 pandemic was an ideal trigger to show customers what they’ve got ready to roll for them.
In the following pages, you’ll have a chance to understand the SME banking landscape in Turkey more in-depth. From our experts and advisors in the intro, in-depth banking interviews in the core, and highlighted benchmarking data in the key findings section, this will provide an overview of a dynamic banking scene. Happy reading!