Challenging yourself: How traditional banks are forging their own challenger banks 07 September 2020
Starting a bank-within-a-bank is no small feat. In this edition of Voice of the members, we look at what led certain financial institutions to launch their own neobank. How do you position the neobank in the market? Do you target a new segment or cannibalize current customers? Are the neobanks granted complete independence from their parent institution? We asked all these questions and more to understand this phenomenon from those who know it best.
This report gathers exclusive interviews from top executives at: ActivoBank (Millennium bcp), buddybank (UniCredit), Discovery Bank (Discovery), EON (Union Bank of the Philippines), Hello Bank! (BNP Paribas), imagin (CaixaBank), au Jibun Bank (MUFG), Liv. (Emirates NBD), Mox (Standard Chartered Bank), Next (Banco Bradesco), Space (TBC Bank), Woop (Sicredi).
We want to thank all contributing Efma members for providing their expertise and insight for this newest edition of Voice of the members.