How to digitize the affluent customer relationship 27 December 2019

All over the world, we see financial institutions undergoing incredible digital transformations. These transformations are not confined to retail banking.

Private banking, typically a high-touch, personal form of banking, is certainly being transformed. The demands of the newly affluent are changing. As a result, banks must adapt to serve and cater to their clients.

The main challenge banks are facing is how to incorporate digital strategies and offerings while maintaining a superior level of service. How do they utilize new innovations to not only eliminate burdensome tasks through automation but also create fully digital, omnichannel offerings specially tailored to the unique demands of their affluent clients?

In the following pages, we explore the new preferences of affluent customers and the ways in which banks are evolving their servicing to ensure they meet their needs. We spoke with private bankers from member institutions on different countries. With the seven interviews included, we believe that you will better understand how banks around the world are using digitalization to achieve a new level of personalization in private banking.

This report is exclusively reserved for Efma member institutions.
You're a member? Great! Create an account or log in to download the full report.
Not a member yet? Find out more about membership benefits on www.efma.com/join or contact membership@efma.com
This report is reserved for Efma members.
Are you a member? Please log in or create a free account to access it
You are not a member yet? Check out all membership benefits

Download files:

You need to be logged to download a study. Sign in

Related Content

Caixabank: Quoting a new world