Banking Innovation Trends: The human face of banking innovation 22 February 2022
Innovation in banking has become humanized in its quest to address customers’ and society’s needs during unprecedented times. In so doing, it has taken on the five senses that humans use to navigate the external environment. By engaging people through multisensory innovation, banks are entering the minds and hearts of their customers and communities. Here’s our interpretation of how some of the award entries use a sensorial approach to connect with customers, employees and communities in more human ways.