Sber: a redesigned branch for a reimagined bank 20 December 2021

In September 2020, SBER launched a brand-new branch. The new concept was the result of reimagining the role of the branch in their banking strategy. SBER is far more than a bank and they wanted their branch to reflect that. The new setup is created according to the principles of a gadget, with engaging and useful new ways to interact with the bank. 

We spoke with executives from SBER to understand the thinking behind the project and the results so far. This report showcases the thinking at one of the most innovative banks in the world.

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