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Feeling Known: Why personalized and connected banking experiences matter more than ever 09 November 2020

- As banking shifts to becoming increasingly digital, it will be more important than ever to make clients feel known. RBC is delivering world-class experiences that are highly personalized to the individual.  
- At a macro level, the bank is creating unique experiences for specific segments, like students, entrepreneurs and self-directed investors. At a micro level they’re tailoring advice and insights to the individual through its NOMI suite of capabilities and personalized financial plans in MyAdvisor.   
- Digitizing Advice – the notion of keeping people connected to advisors, even when they have personalized solutions at their fingertips.

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