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Innovating for the masses : IRB puts a global-local mashup into practice 25 October 2016

- BNP Paribas IRB: 1 brand, 5 big areas, a multitude of local specificities
- The IRB Innovation Common Framework
- Main IRB countries innovation state of the art
- The global-local mashup experiments:
          *Multinational Service Design session
          *Global startup ecosystem partner
          *Central to local Creative sessions with AirBnB

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