Celebrating 72 years of constant innovation and total focus on searching for a new “disruptive” innovation model 26 October 2015

- An innovation pioneer - Incorporating disruptive innovation in the corporate agenda - Fostering a cross-departmental culture of innovation to boost the customer experience. - Focusing on strategic priority segments: digital channels, means of payment, branch of the future, products and insurance. - The process is divided between: - closed innovation: processes, methods, executive agenda, innovation parks, and idea capture programme - open innovation (inovaBRA.com.br): pioneer programme to capture opportunities with start-ups and support innovative projects with appropriate solutions
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