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Che Banca! A digitally empowered open bank strategy 26 March 2015

- Branding communication, blogs and social network. Strategy and plans . Using branding, blogs and social network to build a customer preferred brand even beyond banking . Building the leading bank in terms of customer satisfaction - Digitally empowered open business platforms. Strategy and plans . The case for desktop vs. mobile platforms. What is the best strategy to adopt? Transforming the bank internally . Behave like a challenger/digital disruptor, forming partnerships, finding new customers and switching
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