From bricks to clicks: reaching the digital consumer 25 March 2015

The traditional sales funnel in banking is dead. Digital consumers are mobile-engaged, socially active, always connected and start their financial institution shopping process online … Sometimes completing the purchase process without ever walking into a branch. The importance of contextual engagement has never been more important and the standard of excellence is often set by non-financial industries. - How the digital consumer is setting expectations for the banking industry - How the digital consumer is changing the sales and marketing process - How banks are building new apps to meet the needs of the digital consumer - How banks are moving from bricks to clicks in physical branches
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