Login

CMO or CRO? Rebuilding a bank’s reputation after the financial crisis 12 December 2013

– The worldwide financial crisis has damaged the banking industry’s reputation – Reputation risk management: the CMO often acts as the Chief Reputation Officer – How Fifth Third Bank built and executed a strategy that is producing significant, quantifiable improvements in reputation metrics among key stakeholders
This presentation is reserved for Efma members.
Are you a member? Please log in or create a free account to access it
You are not a member yet? Check out all membership benefits

Download files:

Related Content