General overview

  1. The Evolution of Business Models and Changes to the Workforce
  2. The Digital Leader – Leadership in the Digital Context
  3. Different Approaches for Managing Digital Transformations
  4. Traditional Planning, Project Management, Agile / Scrum, and Appropriate Cases for Usage
  5. How Great Leaders Manage Change & Transformation
  6. Design of a Transformation Project
  7. Key Success Factors, Warnings, & Case Studies, B2C and B2B Examples 

What will you get out of this Masterclass?

  • You will understand how to manage both internal and external digital transformation while considering the landscape for digital business models and the effect on traditional business models
  • Understanding organizational readiness for transformation and the role of corporate culture in managing transformations
  • Certificate of completion

Who is this Masterclass most suited for?

  • Individuals involved in digital transformation in any size organization
  • C Level, Upper & Middle Management of any organization


Michael Ruckman
Michael Ruckman Senteo (USA)
Founder and President

Video Invitation

Event replays and speaker presentations are reserved for Efma members and event attendees.

You are already a member or attended the event? Please log in to get access.

Practical information


5 July - 9 July 2021


3-hour sessions during 5 days 
  • starts at 10:00 CET / 12:00 Dubai time / 16:00 Singapore time 


Online platform 
  • the link will be shared with participants one week prior to the Masterclass 


For Efma member institutions - €1,500
For non-member institutions - €2,250


Ticket: The Leadership Playbook for Guiding Digital Transformations

  • €1,500 for Members
  • €2,250 for Non-members
Any questions?
Rastislav Križan
Rastislav Križan Efma
Events & Project Coordinator