General overview

  1. The Evolution of Business Models and Changes to the Workforce
  2. The Digital Leader – Leadership in the Digital Context
  3. Different Approaches for Managing Digital Transformations
  4. Traditional Planning, Project Management, Agile / Scrum, and Appropriate Cases for Usage
  5. How Great Leaders Manage Change & Transformation
  6. Design of a Transformation Project
  7. Key Success Factors, Warnings, & Case Studies, B2C and B2B Examples 

What will you get out of this Masterclass?

  • You will understand how to manage both internal and external digital transformation while considering the landscape for digital business models and the effect on traditional business models
  • Understanding organizational readiness for transformation and the role of corporate culture in managing transformations
  • Certificate of completion

Who is this Masterclass most suited for?

  • Individuals involved in digital transformation in any size organization
  • C Level, Upper & Middle Management of any organization


Michael Ruckman
Michael Ruckman Senteo (USA)
Founder and President

Video Invitation

Event replays and speaker presentations are reserved for Efma members and event attendees.

You are already a member or attended the event? Please log in to get access.

Practical information


5 July - 9 July 2021


3-hour sessions during 5 days 
  • starts at 10:00 CET / 12:00 Dubai time / 16:00 Singapore time 


Online platform 
  • the link will be shared with participants one week prior to the Masterclass 


For Efma member institutions - €1,500
For non-member institutions - €2,250
Any questions?
Rastislav Križan
Rastislav Križan Efma
Events & Efma Business Academy Coordinator


It has been a very good learning experience for me. Fifteen hours of this Masterclass training made me aware of the areas to focus on, provided the tools and simple solutions to work on, and even improved my performance already in several aspects related to my job! Michael Ruckman has done a perfect job. The program is well thought out and systematic, but also customized to work on the skills that we needed to improve upon the most 
Sérgio Magalhães Director Digital Transformation Millennium BCP (Portugal)
The workshop definitely takes some beating! Participation in this Masterclass was a unique opportunity to network with experienced participants in an international environment. Michael is a real expert in the field. He gave us a vast amount of useful content supported by inspiring examples. The whole session was very hands-on. I was impressed with how Efma managed to create such a tailored and interactive event in a digital space. 
Bartosz Jodłowski Manager of Contact Center Process Optimization Alior Bank
The Efma team is fairly well organized and very supportive. Michael Ruckman is a very good speaker who knows what he is talking about, but also keeps the attendees engaged - which is really nice. What I enjoyed the most is the correct balance between theory, methodologies, business cases, and especially the breakout rooms where we really got deep into the matter. The learning experience was really like being in a classroom and we got to know each other using this online tool which worked really great. I really recommend the Masterclass. 
Elisabeth Kits Nieuwenkamp Training and Development Manager Assicurazioni Generali