Augmented Agricultural Banking App DenizBank
Transformation of whole agricultural ecosystem with disruption of traditional ways and user behaivors by letting users to directly connect to engineers via digital channels and creation of a banking backed technology enhanced intelligent and algorithm driven agricultural platform which has never done before.
Launch date: 2017
Keywords: Digital/Mobile channels, Non-Financial Services, SME/Corporate, Specific Customer
Augmented Agricultural Intelligence App. A.K.A. Deniz’den Topraga is first of its kind app which lets having “super farming” opportunity to everyone. Our app executes all simulation processes belongs to “Phenology Engine” which simulates all different steps of agricultural products and defines their needs to create “super product”. With all real time social features, Agricultural App is here to transform & digitalize agriculture ecosystem.
There is a mass information pollution in agriculture industry and there are many “true known mistakes” which makes nearly all agricultural activities to happen unconsciously. Agricultural production stays same in production velocity but quality is dramatically falling under critical levels. We realized that mechanization is not the solution so we need to take care of agricultural business again.
DenizBank is the leading private bank in agricultural sector more than 15 years. Almost every year we come with a fresh disruptive product. This year agricultural banking team collaborated with Innovation team to flame up new ideas for creating the new ecosystem app project. DenizBank’s Innovation and agricultural banking teams worked with a brilliant start-up to develop the groundbreaking “phenology engine” to set up the core of revolutioning agricultural app.
While accelerating our work we realized that there was a massive gap of communication and supervision in sector and this idea built the most impactful feature of Agricultural App: “Ask to Engineer”. With the help of ‘Ask to Engineer’ section, the farmer can take the video of any real problem, ask the question in a friendly manner and receive the real engineer solution in couple of minutes. The other options for asking to real DenizBank engineers are: Take a photo, record your voice or write a text directly.