The Initiative

The Efma–Accenture Banking Innovation programme is a joint initiative from Efma and Accenture, which aims to identify and celebrate the most innovative projects in the retail banking sector at a global level. Efma and Accenture launched this initiative with the aim of sharing worldwide best practices in the Retail Banking Distribution and Marketing arena.



400 Participants
in 2016

onsite and online

43 Judges
in 2016

who participated in election of the best innovations

594 Institutions
since 2012

Have trusted Efma & Accenture

2333 Innovations
since 2012

Have been posted on the portal

Innovation collection

All banks are encouraged to identify their most innovative initiatives in eight categories (“Workforce Empowerment & behavior”, “Digital Marketing”, “Big Data, Analytics and AI”, “Phygital Distribution”, “Customer Experience & Engagement”, “New Business Ecosystem”, “Best New Product or Service” and “Wallets & Payments) and post them on this portal.

Awards Ceremony

The best innovation in each category will be awarded during a dedicated event, open to all banking players, which will be held in Rome on 25 October 2017.
Moreover, two additional awards will be assigned by the Innovation Award Committee to identified banking players in the following categories:
Most Disruptive Innovation & Global Innovator.

Accenture logo

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 411,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives.

Its home page is

Piercarlo Gera’s blog is available here


Efma logo


As a global not-for-profit organisation, Efma brings together more than 3,300 retail financial services companies from over 130 countries. With a membership base consisting of almost a third of all largest retail banks worldwide, Efma has proven to be a valuable resource for the global industry, offering members exclusive access to a multitude of resources, databases, studies, articles, news feeds and publications. Efma also provides numerous networking opportunities through working groups, online communities and international meetings.

Its home page is


“In a more open and competitive world, it is very valuable for banks and insurance companies to join Efma banking and insurance community where one can share best practices in innovation and build the future of the financial services industry”

Piercarlo Gera – Global Managing Director: Financial Services Distribution & Marketing Services – Accenture

The Team