The Initiative

The Efma–Accenture Banking Innovation programme is a joint initiative from Efma and Accenture, which aims to identify and award the most innovative projects in the retail banking sector at a global level. Efma and Accenture launched this initiative with the aim to spread out and share worldwide best practices in the Retail Banking Distribution and Marketing arena.

400 Participants
in 2016

onsite and online

43 Judges
in 2016

who participated in election of the best innovations

543 Institutions
since 2012

Have trusted Efma & Accenture

1967 Innovations
since 2012

Have been posted on the portal

Innovation collection

All banks are encouraged to identify their most innovative initiatives in eight categories (“Workforce Empowerment & behavior”, “Digital Marketing”, “Big Data, Analytics and AI”, “Phygital Distribution”, “Customer Experience & Engagement”, “New Business Ecosystem”, “Best New Product or Service” and “Wallets & Payments) and post them on this portal.

Awards Ceremony

The best innovation in each category will be awarded during a dedicated event, open to all banking players, which will be held in Rome on 25 October 2017.
Moreover, two additional awards will be assigned by the Innovation Award Committee to identified banking players in the following categories:
Most Disruptive Innovation & Global Innovator.

Accenture logo

Accenture is a global management consulting, technology services and outsourcing company, with more than 293,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013.

Its home page is

Piercarlo Gera’s blog is available here

Efma logo

As a global not-for-profit organisation, Efma brings together more than 3,300 retail financial services companies from over 130 countries. With a membership base consisting of almost a third of all largest retail banks worldwide, Efma has proven to be a valuable resource for the global industry, offering members exclusive access to a multitude of resources, databases, studies, articles, news feeds and publications. Efma also provides numerous networking opportunities through working groups, online communities and international meetings.

Its home page is


“In a more open and competitive world, it is very valuable for banks and insurance companies to join Efma banking and insurance community where one can share best practices in innovation and build the future of the financial services industry”

Piercarlo Gera – Global Managing Director: Financial Services Distribution & Marketing Services – Accenture

The Team