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Submit your Innovation!

Since 2013, the Distribution and Marketing Innovation Awards have served as a catalyst for innovation in the retail banking sector and have helped banks build better disruptive strategies.

Efma Accenture

The Initiative

from 01/06 to 07/09
from 17/09 to 24/09
from 01/09 to 16/09
from 18/10 to 31/12
Submit your Innovation

Since its launch in 2013, the Distribution and Marketing Innovation Awards have served as a catalyst for innovation in the retail banking sector and have helped banks build better disruptive strategies.

The 6th edition submitting period is now open!

Simply submit your most innovative projects now to enter the 2018 competition. You can even start submitting your project now and finalize it later. You have until 7th September 2018 to submit!

Voting Process

Submission phase will be starting soon!

Nominees for each category will be shortlisted by the Efma Innovation Committee.

Efma members and non-members from financial institutions only visiting the website will vote for the 8 standard categories (excluding Global Innovator categories). To do so, they will establish a podium ranking of Gold, Silver, and Bronze, among the 6 nominees per category. A vote from an Efma member will be considered as two votes from non-member). Each vote cast by an institution for its own innovation receives 50% of the points normally attributed.

The rate will remain confidential and only banking and payment institutions will be awarded.


Voters will take into consideration the following criteria:

Originality: the uniqueness of the idea in the marketplace and its potential as a game changer

Impact: the innovation’s capacity to generate a superior, long-term competitive edge and a significant return on investment

Universality: the innovation’s adaptability across different markets and countries

For the two special categories, an Innovation Awards Committee composed of banking executives and innovation specialists from all over the world will evaluate all the nominees.


Book your seat for the Ceremony in Lisbon

Voting phase is now over!

We invite you to join us on 17 October in Lisbon at the Efma-Accenture DMI Awards Ceremony to discover the best banking innovators worldwide and:

Meet the winners and find out what fuels their inspiration

Get an exclusive preview of the top 10 trends in financial services industry

Be a decision-maker and vote live for the Best New Product or Service category

Network with a large number of senior experts from banking.

The ceremony is free of charge but reserved to financial institutions. Places are limited so book your seat now!

Check out the 2017 DMI Awards Winners!

Winners are now unveiled! Learn More from the best case studies.

Key figures

Since 2012

2392 Innovations


602 Institutions


92 Countries

Already posted

2018 edition

60 Innovations


28 Institutions


19 Countries

Already posted

Top 10 institutions

Top Institutions 2018

  • 1 Banco Bradesco
  • 2 Caixabank Digital Business
  • 3 Yapi Kredi Bankasi
  • 4 Akbank
  • 5 Isbank
  • 6 CRESUS
  • 7 Crédit Agricole Store
  • 8 Israel Discount Bank
  • 9 USAA
  • 10 Alior Bank

Top Institutions since 2013

  • 1 Intesa Sanpaolo
  • 2 La Caixa
  • 3 Banco Bradesco
  • 4 DenizBank
  • 5 TEB
  • 6 Standard Bank
  • 7 ICICI Bank
  • 8 Emirates NBD
  • 9 Maybank Berhad
  • 10 Yapi Kredi Bankasi

Top 10 visited innovations

Top countries

“These awards show that banks are embracing digital innovation, using it to create ‘Phygital’ distribution models, combining physical and digital channels. This both reduces the cost to serve, while also differentiating the customer experience.”

Piercarlo Gera – Global Managing Director: Financial Services Distribution & Marketing Services – Accenture

Event countdown

61 Days
20 Hours
58 Minutes
00 Seconds