Judging & voting

The Efma–Accenture Innovation in Insurance Awards aims to appraise and recognize the most innovative projects, initiatives and ideas in insurance globally. Winners are awarded by their peers, with a rigorous, independent process ensuring the credibility of the awards.


Nine innovations will be shortlisted by the Awards Committee for each of the award categories alongside. The committee will comprise industry experts. In addition, fifteen applications will be shortlisted for the special Global Innovator category.


For all but the Global Innovator category, Efma members and non-members will vote in May 2020, using our dedicated web page to select the top three entries. This will make up 50% of the final scores (40% from Efma members and 10% from non-members). The remaining 50% will come from the votes of an Awards Jury, which comprises senior insurance executives from across the world.

For the Product & Service Innovation category, online voters and jury members will shortlist six innovations out of the nine nominated ones. The six shortlisted innovators will present their innovations to the audience at the awards ceremony. The audience will then cast their votes and the winner will be announced on-stage.

For the Global Innovator category, the Awards Jury will select the winner from the fifteen nominees identified by the Awards Committee.


Entries are evaluated taking the following three criteria into account:


The uniqueness of the idea in the marketplace and its potential as a game-changer.


The innovation’s capacity to generate a superior, long-term competitive edge and a significant return on investment.


The innovation’s adaptability across different markets and countries.

Meet our 2019 judges