InsureApp InsureApp

The worlds first lifestyle-based insurance

Country: Netherlands
Launch date: 2017
Keywords: Big Data, Digital/Mobile channels, Offer/Pricing, Online Insurance, Prevention, Vehicle Insurance


InsureApp is the worlds first lifestyle-based insurance. It launches the next generation of Usage Based Insurance: behavioural and contextual based insurance. Where the current generation of UBI is focused on e.g. what happens with the car during a trip, InsureApp will focus on the behaviour and context of a person.

The data collected through the app is extended beyond the trip. Contextual information is used in the evaluation of the risk and furthermore to enable additional value added services such as prevention and coaching.

InsureApp will launch before April 1st this year in the Netherlands and will focus on car insurance at first. The app will be pushed to an existing clientbase of 2.000 users. From there we will broaden the scope to other insurance categories (on demand) and to initiate an international rollout.

The reason behind



Project organization



Key contact
Jochem Davids
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