Disruptive sales & servicing channel via interactive tv Médis

Finally, insurance companies are able to establish a one-to-one sales & service conversation in the mass market arena, with customers and prospects, via the most used and broadly available communication channel, also known as TV.

Country: Portugal
Launch date: 2016
Keywords: Customer Experience, Customer Service, Health Insurance, Television

Presentation

Through the TV remote control, Consumers are already able to search for Médis health providers near their homes and receive their contacts & maps’ location on their mobile and get a quote on a personalized health insurance plan. Our TV solution will also incorporate real time doctor appointments, telemedicine through the TV and health prevention tutorials.

But this is just the beginning of a much larger ambition, where we are launching the possibility to buy directly Motor, Pet and Travel insurance through TV remote control. The use of a TV remote control to get a quote and buy an insurance policy is a breakthrough in the insurance sector.

Beyond this, a notification platform is being developed using power Analytics and geolocation to generate real time alerts on areas like Health & Natural disasters Prevention, helping populations to be prepared before or to be rescued after major events.

A set of real-time notifications will allow us to make in screen proactive approach to selected audience during pre-defined broadcasted programs, based on power analytics and viewer’s TV footprint.

This platform is part of our cross multi-device integration, positioning Ageas as a leader in customer proximity by providing customized protection solutions, risk prevention, community support and educational content. The Médis TV-Store was launched October 2016 with Vodafone TV and is experiencing good levels of traffic.

The reason behind

Uniqueness

Implementation

Project organization

Results

Investments

Medias

Videos

Key contact
avatar
Hugo Julião
Business Development Manager
Médis
Portugal
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