Suporn Sunthornrohit

First Senior Vice President Kasikornbank Thailand

Miss Suporn joined KASIKORNBANK since 2018 as a First Senior Vice President.  Currently, she has been assigned to supervise two strategic departments of Strategy and Data Analytic Division which are very complex tasks: Marketing Campaign Intelligence Department and Commercialized Customer Analytics Department.

She plays key role to enables a company to have a 360-degree view of their customers and customer segments, to combine various data sources results in a complete picture that helps to better understand the motivations and habits of customers as well as managing marketing activities and communicating marketing information from bank to customers.  

Besides, she is a team lead to run a strategy to win New Gen customers with the concept #KBank Empowers Your Belief by initiating the phenomenal KBank x BLACKPINK project.