Josep Celaya is the Deputy Director for Global Direct Insurance at MAPFRE. From this role he participates in definition of the strategy and corporate development for the direct business operations of the Group and monitors their implementation. Among his responsibilities he leads the development of direct sales operations in new countries. Previously he has been Director of Strategy, Development and Innovation and Member of the Management Committee at Verti Seguros. His career spans a wide international experience in seven countries for the insurance sector, internet and telecom as a strategy consultant as well as occupying managerial positions. Additionally, he has been a counsellor to several Internet-related start-ups. Josep has a degree in Economics from the University of Barcelona, an MBA from ESADE and a graduate of IMD.