Hila Shitrit Nissim joined Carmel in 2005 as a marketing director and since 2012 she is in charge of Viola Group’s marketing activities. She is responsible for Viola’s branding, marketing strategy and implementation. This includes events, sponsorships, speaking engagements, public relations and social media. Hila provides assistance to Viola Group’s portfolio companies with marketing related issues, press releases, and branding. Before joining Carmel, Hila spent five years as Project Manager and Team Leader at a leading Israeli conference organizer in charge of organizing local and international conferences for The Israel Venture Association. Prior to this, Hila served as Officer in the IDF Spokesperson Unit, in charge of the IDF’s public relations activities. Hila holds a B.A. in Economics and Business Administration from Bar-Ilan University, Israel, and an MBA from Tel Aviv University (dual major in Marketing and Strategy).