Meike Bradbury (PhD)

Vice President Advisory Process Credit Suisse Switzerland

Applied Behavioral Finance Specialist Pioneering innovative concepts from behavioral finance, combining extensive industry experience with cutting edge academic research:  Conceptualization and development of a state of the art risk profiling approach, leveraging interactive visualization software to drive client communication and understanding  Introduction of new financial risk communication methods, revolutionizing the advisory/client discussion and decision making process
Practical Experience
Since
09/2017
Credit Suisse AG – Vice President
Head Advisory Process, IWM
Development and digitalization of the new target picture of the advisory process and portfolio advice (incl. Robo-cababilities, automated investment recommendation engine)
01/2017 – 08/2017
Credit Suisse AG
Robo-Advisory
Provide market leading wealth management Robo-advisory capabilities to create superior client value and drive Credit Suisse Invest revenue growth for mandates
02/2013 – 12/2016
Credit Suisse AG
Digital Private Banking / Global Advisory Process
Translation of latest academic research, mainly in Behavioral Finance, into actionable investment advice: Introduction of cutting-edge innovation to form the new digital advisory experience
01/2008 – 01/2013
Credit Suisse AG
Investment Solutions
Delivery of research based investment themes, appropriate instruments and transformation into comprehensive, tailor-made investment campaigns for international clients
02/2010 – 01/2013
Academic Research Program (ARP), Credit Suisse AG
Acceptance to the ARP for strong orientation towards performance, innovative ideas and the strategic importance of academic work to the bank
09/2005 – 12/2007
Privatbank Bellerive
Assistant in the range of Portfolio Management and Compliance
Education
02/2010 – 09/2015
PhD Studies, Department of Banking and Finance, University of Zurich
Thesis: Improved Investment Advise Through Risk Simulation
Supervisor: Prof. Dr. Thorsten Hens
10/2003 – 11/2007
MA of the Faculty of Economics, University of Zurich
Main study period: Finance
Diploma thesis in Behavioral Finance and Wealth Management
10/2002 – 10/2003
Faculty of Science, University of Zurich
Major study: Mathematics / Minor field of study: Economics
Publications
Review of Finance
Improving Investment Decisions with Simulated Experience by Meike A. S. Bradbury, Thorsten Hens and Stefan Zeisberger (2015)
SSRN online
Do Risk Simulations Lead to Persistently Better Investment Decisions? by Meike A. S. Bradbury, Thorsten Hens and Stefan Zeisberger (2016)
Personal Interests
Yoga, Interior Design and Architecture (Victorian, Art Nouveau & Deco), Travelling and Sea Food

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