A financial executive with more than 20 years of extensive experience from working with strategy, business development, innovation and marketing. In charge of an international organization responsible for Business Banking strategy, strategy execution, sales & marketing, product offering, pricing and innovation. Lars has succeeded in delivering transformational change by bringing clarity, harnessing company strengths, leveraging innovative practices across markets, providing decisive and inspirational leadership – and that by doing whatever heavy lifting is required to get the job done. He has experience from working directly with customers, an insight he benefits from in his efforts to move Danske Bank forward in the challenging environment of today’s “New Normal”. Experience Lars Sjögren has held managerial positions at various units of the Danske Bank Group, including Branch Manager, Head of Corporate Banking, and Head of Business Development in Sweden. In June 2012, he was appointed Head of Group Business Development, Business Banking at Danske Bank’s head office in Copenhagen being responsible for Business Banking strategy, sales & marketing, product offering, pricing and innovation.