I am currently the General Manager of Renascetur, a company dedicated to Coaching & Training in business at Mexico City. I have an MBA from the Universidad Iberoamericana as well as postgraduate studies in Marketing from North Western and ITESM. I also have an international certification in executive coaching and work group alignment by ITESM. I have 30 years of experience in executive positions as VP and Director of Marketing and Strategy in companies such as Cadbury Adam's, Mondelez, Sabritas, McDonald's, Campbell's and Sc Johnson in Mexico and the rest of Latin America. Global Marketing Director of Doritos and Cheetos.
In addition to these brands, I have managed some of the most important brands in Mexico such as Papas Sabritas, Ruffles, McDonald's, Trident, Halls, Bubbaloo, Cloret's, Raid and Sonric's. I have been a speaker at more than 30 sales conventions in Mexico and abroad, a professor at La Salle University, UP and Itesm. Guest professor at Montpellier University, Frito Lay University (marketing program) and Consultant for several Marketing projects for Kellogg's.