Diego Vidueira Mera
Head of SMEs Retail Banking
Diego Vidueira comes from Santander Bank, where he is Director of the SME Business segment in Santander Spain (SMEs up to €2MM and self-employed workers) since 2013. He is also in charge of the whole strategy of the segment's management: Risk, Products, Objectives, business strategy, distribution model, multichannel strategy, etc.
During the past 13 years he has developed different positions. First as Head of Human Resources Management at Headquarters (2005-2008). And later as Head of SMEs in Retail Banking (2008-2013).
Before that, he has developed diverse roles in the Branch Networks (Relationship Manager, Director, Area Director…) so he brings with him a valuable knowledge and vision about different areas across the bank.
He began in Telefónica S.A. in Strategic Marketing of International Services (2001)
Business Administration Degree by Antonio de Nebrija University of Madrid. He holds a MBA in University Carlos III of Madrid and Autónoma of Barcelona (2007), an Executive Development Programme in IESE (2012), and Master in Telecommunications Management in Companies by British Telecom (2001)