Duena Blomstrom

Co-Founder and CEO PeopleNotTech United Kingdom

Duena is the author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker, and the creator of the Emotional BankingTM and Human DebtTM concepts. Over the past 20 years, Duena has worked with multiple large organizations be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in this VUCA world, to help companies avail themselves of Agile and the new ways of work and bring humanity back to the workplace. Today, Duena is the Co-Founder and CEO of PeopleNotTech - a company designing a revolutionary team software solution measuring and increasing Psychological Safety for high performing teams.

She is intensely passionate about getting organizations to think of the concept of “Human DebtTM” so that they can find ways to diminish it and build a truly human-centered culture that can see them compete with the Silicon Valley darlings.

Duena delivers different, entertaining, engaging, and thought-provoking keynotes internationally and occasionally participates in panels and debates on topics ranging from FinTech, Digital, CX and Innovation to the bigger themes of the Future of Work, Technology and Agile as they reflect in Employees Performance, Leadership and Organizational Psychology and has a strong following of 26k on Twitter and 250k people on LinkedIn of which 90k+ subscribers to her weekly newsletter and thousands of page and video views daily.

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