Joep is the founder and lead-partner at Flow Design Works (flowdesignworks.com), a value-centered innovation agency.
He has held a variety of roles on the intersection of digital, marketing and customer experience for companies like PWC, American Express, Citibank, BNP Paribas in London, New York, Paris, Dublin and Brussels.
He has led projects for large clients such as Engie, Euroclear, AstraZeneca, KBC, ING, BNP Paribas and the European Commission, for mid-sized companies such as Bru, Scabal & Qualitel as well as startups such as Cartagenia, Revon,and Sleepscore labs.
He has facilitated innovation sprints and design projects in countries like China, Brazil, the United States, France, the United Kingdom, Germany, Belgium, Malta, Ireland , Russia, the UAE, Japan, South Korea, Vietnam, Costa Rica, Spain, Estonia, Greece, etc.
He is one of the authors of the Service Design Toolkit (www.servicedesigntoolkit.org). He was designated as a design expert for the Design For Europe program and he is a regular speaker at a variety of international conferences.