Marc Caparrós Chicón

Head of Digital Customer Experience Caixabank Digital Business Spain

Marc Caparrós is the head of Digital Customer Experience at CaixaBank.
He leads a team of experts that cover all the different aspects needed to add value to the business from a customer experience perspective: User Researchers, Customer Experience Strategists, Information architects, Interaction Designers, Copywriters and Visual Designers.
Previously, he held various managerial positions on different BtC business and consultancy firms, with a clear focus on developing innovative strategies and projects to generate long term value, and having fun with it.