Paul Bennett is Global Brand Director of the AXA Group, driving the Group’s initiatives on global brand strategy and management, advertising, content and sponsorship.
Paul has over 25 years of marketing experience in the insurance, banking and healthcare sectors.
At the AXA Group in Paris since 2010, he has led key global brand projects to ensure AXA became a Top 50 global brand for the first time – increasing the brand value beyond the $11bn mark. He has established corporate brand campaign initiatives that have delivered best in class and award-winning campaign creativity and ROI. He has also driven 2 main recent initiatives : the Training kit partnership with Liverpool FC and AXA’s new brand platform “Know You Can” fronted by Serena Williams as a global Ambassador.
Prior to 2010, he held various marketing roles at AXA UK across all lines of business including: UK Direct Brands management, Developing and launching a leading-edge Protection product range, Distributor Point of Sale development, Consumer segmentation to improve targeting and efficiencies of marketing spend and Public Relations and corporate affairs in Healthcare.
He started his career at NatWest Bank holding roles in customer service, HR and marketing.