Mark Vanderstraeten

Mark Vanderstraeten is a marketing & sales professional with focus on people and data driven processes with a background in telecom, financial services, publishing, travel/tourism.
He started his career as a reporter for the EU but evolved into a marketing & sales role.
The constant in his career was building bridges between CRM and marketing teams where he saw martech developing at a fast pace.
In the recent years, he has been coordinating for a few years the Telenet CRM team, supporting data driven campaigns where the Return On Marketing Investments is actually calculated.