Helen has over 20 years’ experience in marketing, consultancy and customer propositions. Almost 15 years of those have been spent in financial services. Prior to joining Clydesdale and Yorkshire Banks, Helen spent eight years at RBS in a number of roles. She became Managing Director for Marketing and Innovation and held responsibility for all UK brands across the Retail, Commercial and Corporate divisions. During this time Helen was responsible for developing “Helpful Banking” at NatWest and "Here for You" at RBS following the global banking crisis in 2008. Helen was also Head of Brand Marketing at Argos, where she re-launched the catalogue company as a Retailer and played a key role in driving the business to win 'Retailer of the Year' in 2003. Prior to Argos, Helen held a number of product and marketing roles at Abbey National (now Santander), where she became Head of Marketing. She also has experience in research, consultancy and central government roles.
As Chief Marketing Officer for CYBG plc, Helen's focus is on putting the customer first. She spearheaded the development and launch of 'B' - a truly unique new proposition born from talking to more than 10,000 customers in a clear bid to deliver a fresh, new brand to market. But it's not just about acquiring new customers, for Helen it's also about supporting and engaging the customers the banking group already have. She does this by ensuring CYBG deliver a unique customer experience.
Helen has a Degree in Economics, Development & Planning. She is married with five children and lives in Scotland.