Axel Reinaud

Senior Partner & Managing Director BCG France

Axel Reinaud is a Senior Partner & Managing Director of The Boston Consulting Group, which he joined in 1997. He is leads the Financial Institutions practice of BCG in France and the Retail Banking practice of BCG in Europe Axel has extensive experience in Financial Services and has led projects in many areas - Retail: on-line banking, sales force effectiveness, distribution strategy, branch strategy and new formats, network organization and management, multi-channel strategy, optimization of operations, overall organization… - Corporate and Investment Banking: organization, growth strategy, coverage strategy, credit process and organization, process and back-office optimization, post merger integration… - Commercial and Transaction banking: organization, strategy, implementation of pan-European offer… - Specialized services: strategy (securities services, on-line brokerage), new product launch (insurance, AM), post-merger integration (factoring, retail brokerage), organization (securities services, AM)… - Functions: organization of central functions, risk organization and processes - Corporate development: post-merger integrations, capital management Axel has an engineering degree from École Centrale de Paris and holds an MBA from INSEAD Before joining BCG, Axel worked for 5 years in the USA and France for the Hachette Book Group as project manager, and afterwards, as marketing services director, in a business unit specialized in direct marketing Axel is completely fluent in French, English and Spanish and has basic knowledge of Italian

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