Contact information

Juan Franco
Plink Director
Bancolombia

Bio:

Director of Plink, an intelligent, data and analytical driven platform, that brings value to merchants and consumer in order to optimize the daily retail purchases, by bringing powerful insights to the merchants helping them improve their sales, offers and marketing strategies, and bringing consumers the most relevant and specific offers based on their consumer profile and preferences.

- Franco was in charge of the creation of Plink as a scalable product and its launch to the market.
- Currently with the support of 23 people in his team, leads the expansion of Plink in Colombia, Panamá, El Salvador and Guatemala
- He has the challenge of consolidating Plink as the # 1 platform for merchants and consumers.

Contribution to Efma: