Jeroen Bleijerveld is product Manager Domestic Cash Management at ABN AMRO Bank. In his role Jeroen is currently responsible for the development of the Point of Sales and e-commerce payments acceptance products, including the acceptance of mobile payments. In his current position Jeroen is therefore also responsible for the introduction of mobile payments to merchants in Leiden. Before joining ABN AMRO Bank in 2008 Jeroen worked as a policy advisor and lecturer at Maastricht University, where he obtained his PhD in Marketing. Since joining ABN AMRO Bank Jeroen has held a variety of positions within ABN AMRO ranging from IT to Sales and Product Management.