Michal Kroupa believes in brands as a powerful tool to build business. He started his career at Ogilvy, world leading advertising agency. Working for number of regional clients including O2 or CSOB (part of KBC group). After 8 years he decided to move to one of the most admired brand, Swedish IKEA. He started as manager of web and digital. After 6 years he reached position of Marketing Director (CMO) of CE Cluster. Michal loves travelling and he is a passionate mountaineer. His dream is to climb Seven Summits.