Forrester : Analyst : Oliwia Berdak
Oliwia is a Senior Analyst serving eBusiness & Channel Strategy Professionals within the European consumer financial services sector.
Her research focuses on the digital transformation of banking, insurance, and wealth management, mapping out digital strategies, adoption trends, and best practices.
She helps clients understand how technology is changing consumers' expectations of financial services and what obstacles and opportunities this offers to businesses.
Previous Work Experience
Prior to joining Forrester, Oliwia held a number of research positions in both business and academia, working with a variety of methodologies to deliver insight.
As a postdoctoral research fellow at the University of Edinburgh, she collaborated on a large research project investigating Europe's changing citizenship regulation. She produced an overview of the regulatory environment and conducted interviews with key stakeholders in Bosnia and Herzegovina, Croatia, and Serbia.
Oliwia also worked for six years as a freelance analyst for Euromonitor International, drawing on national laws, macroeconomic data, and statistics to analyze the latest economic, social, and political developments in Europe and explain their significance to businesses.
Oliwia is a Polish national with extensive international experience.
She has lived in six countries and is fluent in four languages (Polish, English, German, and Bosnian/Croatian/Serbian), as well as having limited working proficiency in Dutch.
She has a keen understanding of how different national contexts influence consumers and businesses.
Oliwia earned a Ph.D. and an M.A. (with distinction) in politics from University College London and a B.A. in European studies from the University of Maastricht. Her doctoral research focused on Southeast European politics and included extensive fieldwork in Croatia.