John Berry

CEO Efma United Kingdom

John is a former Retail CEO at Abbey National (now part of Santander) in the UK. During his time there, roles included Marketing Director, European Director (Managing businesses in France, Spain and Italy), Transformation Director as well as Senior Distribution roles.
He received international recognition for customer centric innovations such as Costa Coffee and Branch Franchising.
In recent years he has developed a global reputation through his own business within the industry for work in consulting and training with retail banks worldwide
His relationship with Efma goes back some 25 years ranging from speaker to more recently as a Senior Advisor.

You can contact John at john@efma.com

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