Dominic Larivée joined the Desjardins Group in 2017 as the Senior Director of Planning, Orientation, Implementation and Distribution Department. Dominic helped Desjardins implement innovative strategies that have generated concrete and measurable results regarding distribution channels. At the end of 2020, he joined Desjardins' Marketing Team as the Senior Director of the Marketing Integration and Administration Department. He is looking forward to collaborating with all distribution channels to ensure that the marketing strategies executions is in the interests of Desjardins’ members. Dominic has 20 years of extensive experience in the marketing field ; such as, numerous projects in strategic planning, marketing planning, consumer research, positioning and brand performance.
With a Master of Science (MSc) Degree from HEC Montreal under his belt, Dominic shares his knowledge by passing down his know-hows and passions to students and future marketers as a graduate teacher at HEC Montreal and the University of Quebec in Trois-Rivières.