Yvon Moysan is CEO at Saint Germain Consulting, a consulting firm in digital marketing with an expertise in the banking and insurance industries. He is also Lecturer in Digital Marketing at IESEG School of Management and member of IESEG Center for Marketing Analytics (ICMA). He started his career in 2000 as e Business Product Manager at BNP PARIBAS-BANQUE Directe, he then joined HSBC France in 2003 as Commercial Banking e Business Senior Manager, he joined AXA worldwide headquarter in 2009 to lead the Multi-Channel worldwide project. In 2011 he joined CSA Consulting to lead the Customer experience and Digital strategy business unit. In 2014 he joined IESEG School of Management and founded Saint Germain Consulting. He graduated from Harvard and ESSEC Business School.