Serdal Türkmen is the Vice President of Mobile Sales Team and Target Customer under Consumer Banking Sales Management, in Akbank, Turkey. He is responsible for 20 regions’ and 900 branches’ Consumer Banking RMs (2.100 people) and Mobile Sales RMs (100 people). Prior to his current position, he was the Coordination Manager in Retail banking and manager in SME Banking. He holds an MSc degree from U.S.B.E. (Umea School of Business/Sweden) and continues to his education as PhD researcher in Management and Organization.